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August 16, 2010 / matthas

art & copy

Any film that opens with the following summation of the creative psyche has, in my mind, set the bar pretty high for the rest of the film:

The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really.

And especially, you don’t have any idea about where they’re going to come from tomorrow.           – Hal Riney

Art & Copy is well worth the watch and full of valuable insights from some giants of the game (W+K, Goodby & Silverstein, Lee Clow, Riney and more). Filmmaker Doug Pray breaks down the value of creativity into statistics & figures as well … all in an attractive visual manner, of course. Ninety minutes that will have you scrambling to accurately commit the good stuff to memory, like Riney’s gem above, or the following from Jeff Goodby, describing what makes advertising folks different:

… you have to be able to talk to people that are not like you and convince them to do things that are not like them.

I’d say this works for all creatives in general, and so does the film.

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